Last year I started a little experiment with building small Adsense websites, I haven’t written anything about that little experiment in a while so I thought I would share whats happening with it now .
Originally the sites where very bland, no sidebars, grey background, no images, just a headline block of ad code wrapped in text and very, very ugly.
If I remember correctly the sites didn’t perform at all. I may have made a few cents, but apart from getting indexed and receiving about a half dozen visitors a day without doing a single thing to the site, I pretty much considered the project a..(I don’t think failure is the right word), lets just say I was expecting to see better results than I got.
After about three months of using the original grey template I decided to improve the look of the site a little, So I added a nice header graphic, a sidebar, a nice tabbed clickbank widget, another adblock in the sidebar, an Amazon shopping cart in the sidebar as well and I changed the original 300 x 250 adblock for a 468 x 60 Banner inside the content area.
And guess what? Nothing, I didn’t see a single improvement, In fact the Adsense CTR actually got worse, So if I thought the project was bad before, now I was really starting to consider it a failure.
So I pretty much gave up on it, until about a month ago.
I decided to give it one more makeover to see if I could improve the income coming in from Adsense.
I pretty much left the look of the site alone, I didn’t change the colors, graphics, or anything except for the Ad placement and the location of the Amazon shop.
All I did was remove the Adsense ad from the sidebar and placed it just under the headline, I took out the banner, so my page has only got the one Ad block, and I put the Amazon products under the article.
After making these few small changes my results improved immediately. I think it was the very same day that I re-arranged the ad postioning that I saw the income improve.
The site is now making between $3 -$10 a week, with the same amount of traffic as it had before, when it was making less than $1 in a month.
So it just goes to show how important the ad placement is when putting ads on your sites.










